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19/1/2010 22:13:25
#1
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Email newsletters: HTML vs plaintext quandry

I'm about to kick off an email newsletter service and I'm wondering how people feel about HTML email these days.

It used to be that many people hated HTML email, but it is a much nicer way to present content and especially links. Do you think things have changed?

HTML or plain text? That is the question :)


20/1/2010 9:28:13
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Re: Email newsletters: HTML vs plaintext quandry

Most of the newsletters I receive are html-based. It's ok for me.

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20/1/2010 11:38:47
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Re: Email newsletters: HTML vs plaintext quandry

i'm on linux, and i'm not stupid enough to click links willy nilly.. so HTML is perfectly fine for me :) always have preferred HTML mail.

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20/1/2010 12:02:35
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Re: Email newsletters: HTML vs plaintext quandry

HTML.

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20/1/2010 19:57:32
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Re: Email newsletters: HTML vs plaintext quandry

According to what I've read for best delivery to the most inboxes, email newsletters are best sent as both HTML and text. I kind of like to have both - the text version can't cloak links as easily.


Edited by UnderDog on 21/1/2010 8:43:10
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20/1/2010 21:37:44
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Re: Email newsletters: HTML vs plaintext quandry

Ok HTML it is, the provider also allows a plain text alternative version to be sent with it.

I tried putting together a nice 2-column layout, but it doesn't render that well in email clients. So I'm dropping back to a simple single column design without images.

There's 2,000 people on my list so if it doesn't work well I guess I'll be hearing about it :)


21/1/2010 7:38:25
#7
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Re: Email newsletters: HTML vs plaintext quandry

you might check out some HTML mail styling guides. Not all mail clients (Outlook 2003/webmail) has the same support for HTML tags.

You can find an extensive list of things to check out at http://www.anandgraves.com/html-email-guide

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